From the perspective of the World Cup marketing of Nike, Adidas and Puma, we can see the future development direction of sports goods companies in football. Nike, Adidas and Puma are the world's three largest sportswear manufacturers, and their marketing history during the World Cup is long. These three brands have a place in the sportswear market and are famous for their innovative and creative marketing strategies. They also usually produce activities featuring top players and teams during the game, and use their global influence and star influence to cause a sensation and attract fans. Nike: In the 2022 Qatar World Cup, a total of 13 teams wore Nike sponsored jerseys, including Australia, Brazil, Canada, Croatia, England, France, the Netherlands, South Korea, Poland, Portugal, Qatar, Saudi Arabia and the United States. Among them, the French team finally advanced to the final and competed with Argentina. Croatia also advanced to the last four this time. During the game, Nike usually focuses on promoting its national team jersey and footwear and clothing series. At the same time, Nike also released an advertisement with excellent production and amazing visual effect. This advertisement entitled "Nike FC Football verse" shows some of the world's best football players preparing for the 2022 Qatar World Cup. This advertisement can be called a marketing master, which is both inspiring and inspiring. It traverses the multiverse of football, tells a story that will resonate with audiences around the world, and also shows the latest products of Nike. The "Footballverse" advertisement, which lasted for 4 minutes and 26 minutes, showed 12 Nike football players in the past and present: Alex Morgan, Carli Lloyd, Cristiano Ronaldo, CR Jr., Edgar Davids, Kevin De Bruyne, Kylian Mbapp é, Leah Williamson, Phil Foden, Ronaldinho, Ronaldo Nazario, Sam Kerr, Sean Cruyvette and Virgil Vandik. This has attracted the attention and discussion of a large number of fans. Adidas: Since 1970, Adidas has been the official sponsor of the World Cup. The Qatar World Cup Adidas also sponsored the national teams of Germany, Belgium, Spain, Argentina, Japan, Mexico and Wales. Among them, Argentina, the only team to reach the final, won the championship, and won applause for Adidas. This is the third time that Argentina won the championship after 36 years. According to Reuters, the demand for World Cup jerseys related to Adidas and Argentine teams has surged since the World Cup finals. The spokesman of the brand also said that Argentina's World Cup jerseys are in short supply in some countries. Before the World Cup, Adidas launched the latest chapter of its "Impossible Is Nothing" activity. This film tells the story of British rapper Stormzy who combines many football idols such as Lionel Messi, Karim Benzema, Ashraf Hakimi, Sun Xingqian, Jude Bellingham, Pedro Pedri Gonzalez Lopez and Serge Granbury. In the 60-second advertisement, each player displayed their own ceremony to remind football fans why the "essence" of the game is so special. Adidas' intention is not only to build expectations, but also to create a sense of nostalgia for the World Cup. During the uabat air force one shoes repsneakers online usa market sale outlet-month event, adidas will also carry out activities on global social media and create "Al Rihla Arena" - the local official adidas fan zone in Qatar. Here, fans will be able to watch each game on the spot, test their skills on the court, and have the opportunity to meet their favorite football legend. Puma: Puma is a sportswear manufacturer and has sponsored many national teams during the World Cup. In terms of quantity, the number of teams sponsored by the sports brand Puma in the Qatar World Cup is not small, with a total of six national teams, namely Switzerland, Serbia, Uruguay, Ghana, Morocco and Senegal. Among them, Morocco is the largest black horse in the sponsorship of Puma, making it into the top four for the first time, and is also the only national team to make it to the top four. At the same time, brand spokesman Neymar, the star of the Brazilian team, also wore Puma shoes to help the team eliminate South Korea in the quarterfinals. Not only that, Puma also produced the World Cup advertisement named "Find your Fearless". It was produced by LaFourmi, a Paris agent, and by Hamlet. Film producers Julian and Quentin directed the film. In the three-minute advertisement, in the street, in the classroom or at the party, young people show their preference for the big stars sponsored by Puma: Neymar, Antoine Griezmann, Kingsley Coman, Memphis Depay, female football players Sara Bj ö rk and Fridolina Rolf ö, and new stars like Nikita Parris, Anthony and Christian Prisci. With regard to the marketing of Nike, Adidas and Puma at the Qatar World Cup, Yu Tang summarized four inspirations and lessons for sports goods companies: uabat jordan 1 shoes online repsneakers online store sale. In order to stand out and stand out during the World Cup, the brand can consider focusing on specific segments of the target market, such as young or female fans. They can also explore new technologies such as virtual reality, augmented reality and artificial intelligence to strengthen marketing work and interact with users in new ways. 2. To participate in sports marketing, the traditional clothing manufacturing industry can consider cooperating with suitable sports teams or athletes to produce customized clothing and uniforms, or to produce sportswear series integrating traditional design and materials. 3. For the traditional clothing manufacturing industry, it is also important to follow the latest trends and technologies of sportswear (such as high-performance fabrics) and convey its unique selling points to potential customers. 4. Another strategy may be to focus on sustainability, use environmentally friendly materials and production methods, and promote the company's commitment to social and environmental responsibilities.
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