In July 2015, a new Jersey Vape Hardware trade show was fined for breaching the state’s 2010 indoor smoke-free regulation, which bans vaping indoors. Carrie Rengers (28 July 2014). "Nectar of the Gods Vape Shop to open in Sweetbriar at 21st and Amidon". Beach Vapor (Open Publish) (14 March 2014). "Island Vape Deals Shop - Clearwater Beach Electronic Cigarette Retailer". By 2014 all the major Vape Shop multinational tobacco corporations had entered the e-cigarette market.

Sussman, Steve; Garcia, Robert; Cruz, Tess; Baezconde-Garbanati, Lourdes; Pentz, Mary; Unger, Jennifer B (2014). "Consumers' perceptions of Vape Mods outlets in Southern California: an evaluation of on-line Yelp opinions". Mike Smith (21 August 2014). "E-cig flap: Health worker oversteps legislation with digital cig shops". Effective August 8, 2016, under the Food and Drug Administration (US FDA) guidelines, a vape store that mixes or prepares e-liquids, or makes or modifies any type of e-cigarettes, is regulated as a tobacco product producer.

Kara Driscoll (1 August 2016). "Company opens fourth vapor shop in Vandalia". A 2016 study analyzed 23 vape shops within the San Francisco Bay Space providing e-cigarettes and e-liquid. Lee, Youn Ok; Kim, Annice E (2015). "'cheapest Vape outlets' and 'E-Cigarette lounges' open throughout the USA to promote ENDS". In Could 2015 at Vape Summit 3 in Las Vegas, there was a cloud-chasing competitors. Owen Bennett Jones (6 April 2015). "California vaping: The brand new subculture".

In response, JUUL Labs introduced in April 2018 the packages they are initiating to forestall young people from using their merchandise. Vape shop staff were commonly former smokers who generally were presently e-cigarettes customers, and staff shared their ideas using e-cigarettes and shifting away from cigarettes. Employees mentioned about 72% of their shoppers bought e-cigarettes for quitting smoking or instead to tobacco use, and 10% for utilizing recreationally for the first-time.

The relational dimension of Vape Kit retailers might contribute to the spread of details about e-cigarettes including new merchandise, types of use, and health-associated issues. There are outlets that look a bit much like bars. E-cigarette and tobacco firms have recruited lobbyists in an effort to prevent the FDA from evaluating e-cigarette products or banning current merchandise already on the market. The Seattle Times Company. The FDA also sent an official request for info on to JUUL Labs, requiring the company to submit vital documents to better perceive the reportedly high charges of youth use and the actual youth appeal of those products.

In 2018 the US FDA investigated JUUL to determine if they are marketing its e-cigarette that appears like a USB flash drive to youth. E-cigarette advertising approaches on the 2017 World Vapor Expo included offering samples of sweet flavored e-liquids together with precise matching candy samples. Vape outlets in the US are ceaselessly situated in census tracts the place retailing of tobacco is powerful, and the place less racial minorities reside.

The markup of e-cigarettes as excessive as 200-400% could play a task in the prevalence of vape outlets. A 2018 study of e-cigarette customers within the East Anglia area of England found e-cigarette customers reported that vape retailers were very attentive to their needs associated to e-cigarette use.