We often find ourselves immersed in established digital marketing tactics, only to discover that they don’t always hold the key to growth in today’s fiercely competitive landscape.

However, there is a critical yet overlooked factor that should significantly influence our choices and priorities when it comes to marketing channels and tactics.

This article explores the importance of understanding the market type in which a business operates and how it can shape our marketing decisions.

Different brands, different marketing tactics
Tim Soulo, CMO at Ahrefs, published a LinkedIn post a few months ago.

It caught my attention because it showed that many common tactics in the digital marketing playbook were not needed to grow Ahrefs, oficinas paneles solares aragon one of the most established SEO tools in the market.