Sussman, Steve; Garcia, Robert; Cruz, Tess; Baezconde-Garbanati, Vape Tanks Lourdes; Pentz, Mary; Unger, Jennifer B (2014). "Consumers' perceptions of vape retailers in Southern California: an evaluation of online Yelp critiques". Kirkpatrick, Matthew G; Cruz, Tess Boley; Goldenson, Nicholas I; Allem, vape tanks Jon-Patrick; Chu, Kar-Hai; Pentz, Mary Ann; Unger, Jennifer B (2017). "Electronic cigarette retailers use Pokémon Go to market products".

Highlights of concerns from a 2017 United States Division of Health and Human Companies report regarding publicity to vaping-related chemicals in a vape shop. The vape shop marketed flavored e-cigarettes that appeared to target a younger viewers. Two vape shops in New Jersey were notified by the US FDA in April 2018 to cease selling JUUL e-cigarettes to minors. In 2017, vape retailers were believed to supply the best gross sales for the e-cigarette market.

Vape retailers have used the sport Pokémon Go to market their products. Vape devices outlets have also set up native events to affix Pokémon Go activities with vaping promotional contests. In 2015, "Cloud-chasing", the exercise of blowing the biggest clouds of vapor, were becoming a routine event at native vape retailers. Vape store customers go to their local vape store for customized e-cigarette advice. A "vapologist" could give advice to potential customers to selecting an e-liquid.

E-cigarette advocates acknowledged filing US FDA purposes is too costly for small companies, which will give consumers much less choices as a result of it is anticipated solely massive tobacco firms can afford the steep costs. Fruity-kind flavors can only be bought at locations the place adults shop, reminiscent of Cheap Vape Sale shops. Vape tanks might be as much as 2 ml in capability and should include nicotine warning stickers. As of October 1, 2021, shoppers in Australia are legally required to have a legitimate prescription from an Australian doctor to buy nicotine vaping products, such as nicotine e-cigarettes and liquid nicotine.

Vape outlets can't hand out free samples to patrons or promote to individuals beneath 18 years of age. Over the few years leading up to 2018, vape retailers have proliferated in various countries such because the US, at retail areas, in addition to on-line. About 25% of 11-15 yr olds of respondents in a UK survey stated shopping for e-cigarettes from Vape Kit retailers, among those who vape and smoke. Most vape store customers are people who are inquisitive about decreasing or quitting smoking.

In the US, e-cigarettes offered at retailers are more probably obtainable in locations with the next median family earnings. A 2016 study analyzed 23 vape outlets within the San Francisco Bay Space providing e-cigarettes and e-liquid. E-cigarette and tobacco firms have recruited lobbyists in an effort to forestall the FDA from evaluating e-cigarette products or banning current products already available on the market. On May 5, 2016, the US FDA announced that every one tobacco products will be regulated, together with e-cigarettes, which require vape shops to register as tobacco firms.

In 2016, some huge corporations have taken legal motion disputing the US FDA regulations. Vape shop owners within the US are involved about the costs of adhering to the proposed US FDA laws. The numerous enhance in staff immediately telling prospects of free e-cigarette puff trial offers relatively than posting shows of the affords in the store suggest retailers are discovering ways around the impending US FDA rules by not having shows however still participating in the (quickly-to-be illegal) habits.