Study popular websites to see what techniques they are using to optimize their websites for search engines. They probably offer special features or resources that set them apart from other sites. They most likely have an intricate navigation system. Duplicate some of their ideas on your site so that it is viable against your competition.

If you are looking for all of the basics regarding search engine optimization, plus some other tips that you might not have heard of, this article is for you. This can be a confusing subject with all of the different opinions and information that is available, especially when a lot of it is contradictory.

Live by the rule that no page on your site should be more than two clicks away from your home page. Search engines hate deep links and often times ignore them. As well, by sticking to this rule, you help guarantee that all of your pages get to enjoy some residual page rank value from your home page.

Search engine optimize all assets found on your website. By carrying out SEO on spreadsheets (.xls), documents (.doc, .pdf), videos (.avi), audio (.mp3), presentations (.ppt) and images (.jpg, gif, .png) within your submit website, you can maximize the number of search queries that refer web searchers to your website and increase your website's traffic.

Make sure your keywords are both relevant and specific to site content. A tag containing a more generic keyword phrase (i.e.: Classic Rock Music) will face very heavy competition in the SERP, where as something more specific (i.e.: Rolling Stones Music) will likely get your higher up the list. A higher ranking is one way to increase traffic to your site.

Site maps are perfect for facilitating page indexing by search engines. Navigation bars can make your site easier to use. Although you may have a small website, you can use a site map to have a bigger effect on search engine ranks.

Search engine optimization helps you get ahead of the competition. Knowing what to do involves learning the most effective strategies. Apply the tips in this article to your website and expect to see your search engine rankings shoot up in no time.

To make it easy for people to read about new product offerings and bring them to your website, publish descriptive blog entries that can be subscribed to by readers via an RSS feed. These feeds contain details about the services and products that you offer, like prices and item descriptions. Enticing potential customers to click onto your site, could mean a profit for you. Let customers have the option of using a feed reader to follow your feed as well.

To help you best leverage internet marketing, focus on your use of the title and meta description tags as much as possible. Keep the most relevant tags near the beginning and make them as unique as possible to help your site appear higher in search results. If your site comprises multiple pages, keep tags between pages different and try not to use the same tags on every page.

Searchable words are an important part of search engine optimization. Web crawling bots look for the keywords that a user enters into the search engine. You can help users find your page, by including those keywords in your submit website. Write advice columns on your site that include those words and people will read your advice, adding credibility to your sit. This will, in turn, bring your page rank up higher.

To make sure every page of your site is indexed by search engines, do not use Flash in the site's design. Flash does not allow individual pages to be linked to, which means that search engines can't crawl them. A separate link for each page will allow all your content to be indexed and found through search engines.

As stated before, a website's success is measured by its visitors. Sites that sell goods must have visitors to survive. This will increase the amount of visitors that you have. To draw in the most visitors, search engine optimization plays a key role. Make use of SEO by using the above tips.

If you are looking to get more traffic to your site, a great way to do so is to list your site on a pay per click program like Google AdWords. With programs like this, your site gets advertised at the top of searches for a small price per visitor.

Using keywords in your domain name is important, but so is using them in your directory path and file names. Whichever software application you're using to publish your website, ensure that it's creating file names that are rich in your targeted keywords. Also, use dashes instead of underscores to separate your file name keywords.

Create a text file and name it "robots", then file it in your root directory. txt file and having it placed in the root directory. What this does is it disallows the search engine from accessing certain files on your website.

As much as possible, stay away from frames in your website. Search engines can't index framed pages. The best that they will be able to do is to index your home page. This means that, if the majority of your site uses frames, then the majority of your site will not be indexed.