As with similar platforms, it offers a single place from which to publish and schedule your social media posts. There's also a social inbox for monitoring replies, comments, and mentions, as well as analytics that offers white label reporting. However, with so many prominent platforms out there, managing multiple social accounts can be an absolute nightmare. After all, business owners would have to find the time and energy to log into multiple social media accounts, write a post for each, and schedule them as needed throughout the day. This is simply not feasible for many small businesses that operate with a handful of employees. With that in mind, many small businesses turn to social media management platforms that let them create a comprehensive social media strategy they can manage all in one place.

With the free plan, you can schedule up to 30 social posts in advance. In the world of social media marketing, there are hundreds of tools and software with features capable of helping you with different aspects of your social media strategy. These tools — also known as social media management tools — can assist with social media creation, collaboration, planning, scheduling , sharing, analysis, and more.

Note that all plans from Hootsuite come with unlimited scheduled messages, unlimited auto-scheduling, a publishing calendar, a social inbox, and plenty of other tools. You can also try two of Hootsuite's four plans free for 30 days, which is a major benefit if you prefer to try before you buy. Oktopost is a social media management platform catered to B2B marketers who want to generate leads through social media and quantify the business value of their social media efforts. From social media management to promotion to employee advocacy, Oktopost has all the tools most B2B marketers would want. Here are several social media management tools that are generally designed for larger, enterprise teams. Crowdfire is a great free social media management tool if curation are part of your content marketing strategy.

Get access to classes with Hootsuite experts who will show you the ropes and answer all your social media management questions . Social media management software with free versions were given preference in our ranking, although free trials also influenced our views. Plans with high ongoing costs were included if the features and functions provided a good value in return. Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. For scheduling content from the web, Buffer offers browser extensions for Chrome, Firefox, Opera, and Safari.

Another popular social media management tool is SocialHub, which monitors your competitors' posts and alerts you when they do. You can also use SocialBee to share your content across several social channels. It integrates with Buffer, which is another social media management tool. Hootsuite - Another popular social media management tool is Hootsuite. It provides a calendar layout, which is useful for bulk posting.

This social marketing tool really has it all to keep campaigns innovative and organized catering to multiple social mediaaccount. We have created a scoring system for each of the notable features listed below in this comparison graphic. Compare at a glance and see how these standout companies marry with your needs and wants as you seek to partner with a social platform in the future. We recommend signing up for a LIVE demo of these solutions where possible and accepting the FREE trial if offered. Customer service features exist to help you offer assistance to customers on social when they want and need it.